I was recently looking for a good, comprehensive list of social media books to add to my bookshelf (and to hopefully get around to reading!).  Lee Odden from TopRank Online Marketing sent me this list:

• Cluetrain Manifesto - Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
• New Rules of Marketing and PR - David Meerman Scott (video interview)
• Do It Wrong Quickly - Mike Moran (Mike’s guest post)
• Join the Conversation - Joseph Jaffe (interview)
• Groundswell - Charlene Li & Josh Bernoff (interview with Charlene)
• Personality Not Included - Rohit Bhargava  (book review)
• Tribes - Seth Godin
• Here Comes Everybody - Clay Shirky
• Age of Conversation - Gavin Heaton, Drew McLellan (100+ contributors)
• Social Media Marketing An Hour A Day - Dave Evans
• Secrets of Social Media Marketing - Paul Gillin
• Naked Conversations - Shel Israel & Robert Scoble (Video interview with Robert)
• Freakonomics - Stephen Dubner & Steven Levitt
• Buzz Marketing - Mark Hughes
• Radically Transparent - Andy Beal & Judy Strauss (interview with Andy)
• Web 2.0: New Tools, New School - Gwen Solomon & Lynne Schrum
• The Long Tail - Chris Anderson
• The Wisdom of Crowds - James Surowieki
• Marketing to the Social Web: How Digital Customer Communities Build Your Business - Larry Weber
• Word of Mouth Marketing: How Smart Companies Get People Talking - Andy Sernovitz, Afterward by Guy Kawasaki (interview with Guy)
• Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing - Jim Tobin, Lisa Braziel (TopRank is quoted on back cover)
• Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations - Amy Shuen
• Now Is Gone: A Primer on New Media for Executives and Entrepreneurs - Brian Solis, Geoff Livingston (video interview with Brian)

To read his full blog post, click here.  Thank you Lee for this great list!